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Netflix House
Top 9 Mini Golf
Experiential design
Illustration
Signage
UI
Large Scale Print
Netflix House Top 9 is a mini golf experience themed around multiple different IPs shown on Netflix.
Print:
Setting up large scale print files for vinyls and dibond, designing and illustrating the graphics displayed on multiple holes and signage throughout the venue. Switching between IPs communicating their visual identity whilst also maintaining a consistent Netflix brand was a challenge but one I was excited to tackle.
UI:
Along with print, UI was also required for the scoreboard and kiosks, as a team we needed to create a UI which was easy to digest whilst in a busy environment, being able to look at your score and keep track as you putt. I also was challenged with redesigning product specific icons which communicated a Supershot (product specific term for multiple points), hole in one, times up and bonus points, creating the icons inspired by existing Netflix icons whilst also showing the representing base product specific terminology.
Bridgerton Hole:
The Bridgerton hole had the focal point of Bridgerton house, needing to look elegant and grand but in a simplistic style. After researching and using multiple references I settled on this design and it was approved.
I also had to design keeping in mind multiple 3D elements would be layered over the top of the vinyl, my work informed the 3D artist on what would work best and if what was produced fit the visual intent.
Squid Games Hole:
The squid games hole combined my skills of technical print set up and illustration. Using references from the show I designed the vinyls which would be applied to panels and a digital screen. The difficulty with this design was how the digital screen had to integrate seamlessly with print, I had to be extremely precise when creating separate cut lines for print production and cut lines as a guide to onsite installers. This hole is extremely popular due to the combination of digital and print, making it feel more immersive and game like.
Themed signage displaying rules of the game, inspired by visuals in the show to add to the immersion.
WWE Hole:
The life size illustrations required technical print knowledge due to thinking ahead to consider what would be best for structural integrity of the print. I also had to adapt and amend my approach to the graphics due to multiple revisions due to the people represented requesting changes. These cutout style are not only for decoration but also a photo op to pose with.
Signage
I designed event signage in the style of Netflix UI icons keeping in mind easy to understand communication, brand image and identity.
UI Elements
When designing the UI I had to find the balance of using the Netflix brand and the existing base golf identity.
When designing the icons shown on the Hole In One, Supershot, Times Up and Bonus Points screens. I made sure to use a gradient heavy and sleek look to the icons. Utilising simple shapes and gradients to add depth. I wanted there to be clear distinct colours associated with each icon so not to be confused as to what was achieved when looking at the scoreboard or the achievement screen. When designing I also had to make sure these screens followed WCAG guidelines for accessibility requirements.
BASIC GOLF ICON SCREENS BEFORE
TOP 9 CUSTOM ICON SCREENS AFTER
Updated Kiosk UI in keeping with the brand identity and tone of voice.
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