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AND!
University Project
Branding
Brand Identity
Typography
Illustration
Problem: The government have been consistently underfunding art and design to the extent that it’s now affecting rate of uptake of Art and Design as a subject, which will ultimately cause a creativity crisis.
Solution: AND! is a charitable art organisation making art and design front and centre for young people. We aim to cultivate a generation of young people to love art and design and understand the opportunities it has. Whilst exploring a breadth of mediums and techniques.
Starting with ages 11-14 will help get art and design chosen more as an option at GCSE and A-level, proving to the government that Art's Not Dead!
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Creating Hype around the brand is key to get kids intrigued and wanting to get involved. Using social media and guerrilla marketing strategies in non-traditional advertising spaces to grab attention and gain traction
AND! website using brand identity, continuing rebellious tone but still communicating reassuring and clear information about AND!
The AND! double-decker workshop bus allows AND! to travel to England, bring a huge variety of workshops delivered by a team of skilled designers, artists and technicians.
AND! doesn’t want to be forgotten about after they’ve left the school they are visiting, so each member of AND! receives a monthly magazine to keep inspiring young people. Art’s Not Dead keeps them updated on what’s trending in the art world, introducing them to new techniques and telling the stories of a diverse group of people who have succeeded in the industry; showing that choosing art doesn’t mean you’ll be a starving artist.
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